Welcome to lacerofficial.com

We uses cookies cookies to make your experience smoother and your content more relevant. Some cookies are essential, they keep our site running, and while you can turn them off in your browser, it might affect how things work. We’d also love to use analytics cookies to understand how you interact with our site and make it even better. These will only be set if you choose to allow them. You’re in control — manage your preferences anytime through the settings button, where you can also withdraw consent if you change your mind. Want the details? Check out our full cookie policy.

Cart 0

No more products available for purchase

Is this a gift?
Subtotal Free

Shipping, taxes, and discount codes are calculated at checkout.

Your cart is empty

SHOP BRAS
SHOP PANTIES
SHOP CLOTHING
ABOUT US

LACER STARTED WITH A SIMPLE IDEA: TO GIVE WOMAN FREEDOM TO FEEL UNAPOLOGETICALLY THEMSELVES

WHERE DO WE COME FROM?

Each piece is crafted to celebrate the duality of femininity and strenght. Lace symbolizes grace and sensuality, and the racer spirit embodies speed, determination, and fearlessness. Together, these elements form the foundation of our brand: lingerie that not only captivate, but also empower, making every woman feel confident and unstoppable.

The Story

WHAT ARE WE?

I remember the first time I stood in front of the mirror and second-guessed my reflection? Fixed the strap, stood a little straighter, forced a smile—even though something inside still didn’t feel quite right?

LACER was born from that feeling. From the quiet struggles we rarely speak of—how something as simple as lingerie can either hold us back or set us free.

Like that time I stitched lace onto an old slip just to feel a little more... myself. My mother called it unnecessary. I called it the beginning.

The first time I put on something that truly felt like me. It wasn’t about looking perfect—it was about feeling powerful. About owning every curve, every scar, every soft and strong part of myself.

That’s why we create lingerie that does more than just fit—it understands you. That moves with you, lifts with you, reminds you that confidence isn’t given. It's taken.



Because the right lingerie isn’t just about how it looks. It’s about how it makes you feel. And when you feel seen, you feel unstoppable.

WHERE ARE WE GOING?

"I want to empower women to feel confident and beautiful in their own skin because every body is a masterpiece. My goal is to challenge the limits of self-acceptance with lingerie that not only supports your body but builds lasting confidence, opening the door to true self-expression. Each piece is create to honor the strength, softness, and story of every woman who wears it, turning everyday moments into acts of self-celebration and making every woman powerful in her own way. We don’t want to just dress women — we want to remind them, they already own the room."

CRAFTMANSHIP & SUSTAINABILITY

Every piece is meticulously crafted in regional factories, merging traditional craftsmanship with innovative design. We put a lot of effort to select premium materials, uring an ethereal quality and ensuring that our products and processes respect both people and the planet. By partnering with regional manufacturers and avoiding overproduction we strive to minimize our environmental footprint, making sure our premium designs don’t come at a cost to the world around us.

This isn’t the end of the story—because it’s not just ours. It’s yours, too. How will you wear it? Where will it take you? What will it make you feel? That’s the part we can’t write. But we can’t wait to see it unfold.

Share it with us on instagram @lacerofficial.